Kobzza x Yard Dawgs: Become the Business Everyone Knows

An evening with Kobzza Agency + Yard Dawgs

Learn how to dominate local search, build a recognizable brand, and turn visibility into customer

Event Concept

Some businesses seem to be everywhere. People recognize their name, see them on Google, hear about them from friends, and think of them first they need that service.

This event will look at how local businesses build that kind of recognition.

Kobzza will share practical marketing strategies businesses can use to become more visible and recognizable in their market. Then James and Liam will share the Yard Dawgs side of the story: how they grew the company, built a recognizable local brand, and what they’ve learned along the way.

The goal is not to make this a long marketing presentation. It should feel social, useful, and conversational.

Why Yard Dawgs?

Yard Dawgs gives us a real local example instead of talking about marketing in theory.

They’ve built a recognizable home service brand, and James has already worked well with Kobzza in the webinar format. This time, having both James and Liam there gives us the opportunity to talk about the company from the founders’ perspective and connect marketing with the actual experience of growing a business.

Who We’re Inviting

Primary audience:

Calgary business owners and decision-makers, particularly home service businesses and local service companies.

Secondary audience:

Kobzza clients, prospects, BNI connections, Exmerce/community connections, previous webinar attendees, and other local business professionals interested in marketing and growth.

What attendees should leave with

Keep the educational promise simple. Attendees should walk away understanding:

What makes a local business recognizable

How Google, reviews, content, branding, and community work together

A few marketing changes they can make right away

What Yard Dawgs did as they grew their brand

Why being known can be just as important as simply being found

FAQs

and is the event taking place?

The event will be held on May 22nd at 6:00 PM at The Hemingway Room.

Who is this event for?

This event is designed for business owners, entrepreneurs, founders, marketing leaders, and anyone serious about scaling their company. Whether you’re early stage or already generating strong revenue, you’ll gain practical insights.

What will I learn?

You’ll learn how to scale revenue without losing control of operations, how to build systems that support growth, how to improve marketing performance, and how to make smarter financial decisions while expanding.

Is this event beginner-friendly?

Yes. The discussion will be practical and accessible, but also valuable for experienced business owners looking to refine their scaling strategy.

Will there be networking opportunities?

Yes. There will be dedicated networking time before and after the panel discussion so you can connect with other ambitious business leaders.

Can I ask questions during the event?

Absolutely. There will be a live Q&A session you can ask direct questions to the panelists.